Branding

The Fresh Digital brand

Our logo, colour system and photography. Use these consistently across proposals, reports, websites and social to keep the brand sharp and recognisable.

Logo

Fresh Digital logo, light
Fresh Digital logo, dark

Use the light wordmark on dark backgrounds and the dark wordmark on light backgrounds. Keep clear space around the mark and never stretch or recolour it.

Colour palette

Forest Green#07261E
Panel#103128
Mint#59C3BA
Deep Teal#3FA89F
Lime#A4D06A
Amber#F8B34B
Ink#F1F4F5
Muted Ink#74828C

The logo gradient runs lime to mint to deep teal (#A4D06A · #59C3BA · #3FA89F). Amber (#F8B34B) is the action colour, used for primary buttons and key highlights.

Brand photography

Real photography of our team and offices. Use these to add authenticity to decks, the website and profiles.

📁 Client brand guidelines. Individual brand guideline documents we've produced (A1 Artificial Grass, Golden Fields, Opal Pools, Elite Licensing and more) live in the shared Branding drive. Link them here as the library grows.